Almost all fashion labels use beautiful and young models to campaign for fashion collections. That turned out to be a problem for middle-aged women. Why? A study conducted in the UK found that two-thirds of women felt unnoticed in finding clothes that were suitable for them. The women rated most of the existing clothing labels only created for young consumers. However, we think of you, for that visit our website to get women or mens adaptive clothing.
One study said seven out of 10 women said that advertisements for fashion products had now formed a kind of ‘stereotype of age’. The average clothing model presented is not relevant to their needs and desires as adult consumers. About 42 percent of women claim it is difficult to find retailers who sell clothes that are fashionable and suitable for their age. Therefore, less than half of middle-aged women really enjoy spending time. The study also revealed that as we get older, women’s clothing tastes also change. What they like when they are 25 years old is not necessarily the same when they step on 55 years and above.
The current fashion industry is indeed placing young people as their main market, so there is a kind of alienation for older consumers. Many of them feel they are no longer part of this industry. One way that can be done to make consumers in this group feel more valued, is to use a middle-aged or mature model for the campaign. The advertisement must also be placed in the fashion arena.
In addition, keep in mind that the most important thing when choosing clothes is to find the style that you like. You don’t need to follow other people’s clothing styles. The best way to distinguish clothing from an original designer is to examine whether the motif is well blended in the stitch section. Fake designs will not pay attention to details like this because they are mass produced using more materials. In addition, it takes longer to work on such details.